Question 1

What questions do customers commonly ask and how would you answer them?

Accepted Answer

The most commonly asked question by Well Versed customers is: "How much will it cost?"  A good rule of thumb is to allow an hour per page of copy you want written. Talk to us about what you need - we'll provide a quick quote over the phone and a formal estimate if you want to proceed from there.  All our formal estimates carry our unique guarantee - If we can get it done faster for you we will only charge for the time it takes us. And, unless you change your brief midstream, we never charge more than our estimate, even if it takes us longer.  Most of our jobs come in under time.

Question 2

What makes you the most reliable and trustworthy person for the job?

Accepted Answer

We offer business owners and stakeholders a well-respected source for original content.  With a lecturing background in Communications and English at Australia's top universities, as well as experience running a busy Sydney consumer PR agency, our founder, Felicity, has hand-picked a team of naturally gifted writers who've also honed their writing skills in finance, education, journalism, and consumer industries.  That means all Well Versed copywriters are not only talented wordsmiths but experts in their chosen business sector.  How does that help your business?  Each and every one of our copywriters understands exactly how to engage your customer markets quickly and effortlessly.  We know how to create keyword rich, word perfect copy that speaks to your ideal customers directly and gets your business noticed today.

Question 3

Why should a customer hire you over another service provider?

Accepted Answer

There's a lot of good copywriters out there.  However, if you want a team of great copywriters with corporate management experience who'll get your job done fast just the way you like it and with minimum fuss...  We’re harder to track down.  And because we’re so skilled at what we do, most work can be completed within 24 hours or sooner.

Question 4

What are the typical things that you need to know before you can provide a quote to a customer?

Accepted Answer

We'll provide you with a comprehensive brief sheet so you and your copywriter are on the same page from the start.

Question 5

How can a customer save money before you start the work? Please give 3 tips

Accepted Answer

1. Ensure your brief is approved by all stakeholders before sending a final copy to Well Versed  2. Be very clear in your instructions to our writers – preferably in writing. Please detail exactly what inclusions/ amendments you would like us to make so there is no confusion. We will then follow your instructions to the letter.  3. Have everyone provide their changes at the same time - it will save you time and money.

Question 6

Are there any special offers you would like to offer to Oneflare customers?

Accepted Answer

Mention Oneflare for 10% off.

Question 7

What makes your pricing competitive?

Accepted Answer

Our copywriters understand corporate imperatives, procedures, and deadlines. We’ve honed our skills copywriting at the highest levels.  We create stand-out copy in a fraction of the time it takes non-professionals, allowing you and your staff to focus on your customer’s needs.

Question 8

How do you normally charge for your service?

Accepted Answer

Well Versed charges a reasonable hourly rate for all work.  We'll provide you with a formal estimate before all work begins.  We also have a sliding scale of rates, depending on how much information you can give us at the beginning of the project.  If you just want to brief us quickly and let us do the rest, we can independently research your project and create unique brand concepts from scratch, too.

Question 9

Is there a particular aspect of your trade or industry that you specialise in?

Accepted Answer

Well Versed has written for most industries - if it can be written for business, we've done it!  Please see our website to see a complete rundown of what we do and who we do it for.

Question 10

What experience, skills, qualifications or training do you have to make you the right person for the job?

Accepted Answer

Our director has been a professional copywriter for the last nine years. She has created clever, versatile, and successful documents for a diverse range of high-profile client campaigns in Australia, Asia, the US, UK, and Europe.  Felicity has honed her craft creating press releases, direct marketing materials, internal communications, articles, advertising copy, web content, and B2B brochures that have achieved tangible results in the PR, marketing, and brand management sectors. She has a passion for writing elegantly crafted, easy-to-understand materials that are informative and effective.  As well as a diverse and impressive portfolio of writing work, Felicity quickly rose to the position of General Manager at hip Sydney PR and Brand Management house, Line Communications (now The Trish Nicol Agency). She managed a small PR team and a stable of clients while building the company's reputation for fast, intelligent, and succinct copy with flair.  Felicity was also responsible for creating and generating national, metropolitan, local, and trade related coverage for her many clients, devising and implementing successful media campaigns to achieve their desired outcomes. This means she understands exactly what's needed to make the media sit up and take notice of your brand.  Formal education includes a BA (Hons) degree in English from The University of Melbourne and a PhD with the Journalism and Media Research Centre at UNSW. She also has five years tertiary lecturing experience, in both the English Department at The University of Melbourne and at La Trobe University, where she designed, wrote, and taught “An Introduction to Professional Communication” course for 200+ students.

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