For any business – operating online or offline – reviews are an integral part of acquiring new customers. Research shows that as many as 91% of consumers will read online reviews before making a purchase decision.
Sometimes it can be tough to remember to request reviews, you’re busy running a business! Think about high traffic places customers will see the request, somewhere you can easily link to reviews. Start with your email signature, and consider where else you might place it.
Did you know on Oneflare you can sync your accounts to all appear in one place? Showing reviews across multiple sites (like Google and Facebook) helps boost your credibility and trust with potential customers.
Reviews are an important part of any business’ marketing strategy, and its important to consider other avenues. Websites like Word of Mouth can be a great option for a quality small business looking to harness their good referrals. With over a million hits each month, Word of Mouth provides a platform where businesses can be promoted based on merit, and not how much they charge.
If you’ve done a great job, most people are more than happy to leave a review – but sometimes they’ll need a reminder. Think about your timing when asking for a review, consider if you’ve completed the job yet, and whether you’ve developed a good relationship with the customer.
You could consider setting up an automated email after the final invoice is paid asking for a review, or manually sending a request every few months to recent customers. For those starting out, consider asking any friends or family who you’ve performed a service for to write you a review to get the ball rolling.
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