How to start a videography business

Launching a videography business combines creativity, passion, and a sharp eye for detail. For aspiring videographers with limited resources, the journey might feel overwhelming, but with the right guidance, you can master how to start a videography business and turn your talent into a profitable venture. Whether you’re documenting family milestones or producing personal projects to build a portfolio, the opportunities are endless.

In this guide, we’ll cover everything from landing your first client to scaling your business into high-demand services. Let’s get started.

• Step 1: Identify the market of your videography business
• Step 2: Plan for seasonal trends in the videography industry
• Step 3: Research market rates and analyse competitors in the videography industry
• Step 4: Explore funding options for your videography business
• Step 5: Develop a strategic videography business plan
• Step 6: Register your videography business
• Step 7: Hire your videographers
• Step 8: Invest in the right videography tools and equipment
• Step 9: Find clients for your videography business
• Step 10: Get paid for your videography services!
• Launch your videography business today!

Step 1: Identify the market of your videography business

Understanding your target audience is crucial for offering the right videography service. From couples looking to preserve their wedding day memories to businesses hiring a professional videographer for promotional content, knowing what your market values help shape your offerings. This clarity ensures your services align with demand, setting you up for steady growth and profitability.

Explore different types of video services

Offering diverse types of videography services allows you to cater to specific markets and grow your business. Each service has unique demands, challenges, and opportunities, so it’s important to choose ones that align with your skills and resources.

Wedding videography

Weddings are one of the most in-demand markets for videographers due to their emotional significance and the desire for lasting memories. As a wedding videographer, you’ll focus on capturing heartfelt moments like wedding vows and readings, candid emotions, and key ceremonies.

Offering options like cinematic edits, full-day coverage, or highlight reels allows you to tailor your services to different client needs.

Corporate videography

Corporate videography offers consistent opportunities for businesses needing videos for promotions, training, and internal communications. As a corporate videographer, your work focuses on producing high-quality content that aligns with a company’s branding and messaging. Projects often include product launches, testimonials, recruitment materials, and employee training videos.

Event videography

Event videography is ideal for capturing live moments at concerts, conferences, trade shows, and milestone celebrations. Your role as an event videographer involves real-time coverage and creating compelling stories that highlight key moments and the event’s atmosphere. Deliverables typically include recap videos, promotional reels, or live-streamed content.

Promotional and social media video content

Promotional and social media video content is in high demand as businesses, influencers, and brands prioritise engaging their online audiences. As a videographer, you’ll create short, dynamic videos tailored for platforms like Instagram, TikTok, and YouTube. These videos often focus on storytelling, product demonstrations, or boosting brand visibility.

Educational and training videos

Educational and training videos are essential for businesses, schools, and online course creators aiming to provide clear and engaging instructional content. These videos focus on explaining concepts or processes through tutorials, how-to guides, and employee training sessions. As a videographer, your priority is to ensure clarity and simplicity while using visuals to enhance understanding.

Documentary films

Documentary films are perfect for filmmakers passionate about authentic storytelling and exploring social, historical, or cultural topics. These projects often involve interviews, real-world footage, and in-depth research to present compelling narratives. They’re ideal for covering societal issues, unique events, or personal stories.

Entertainment videos

Entertainment videos are a vibrant niche for creative videographers. This niche focuses on covering music videos, comedy skits, and web series. These projects prioritise captivating visuals, engaging storytelling, and innovative techniques to hold the audience’s attention. Collaborating with entertainers, artists, and creators makes this a dynamic and exciting field.

Real estate videography

Real estate videography is essential for showcasing properties, from luxury homes to commercial spaces. As a videographer, your job is to highlight each property’s best features through walk-throughs and detailed interior shots. This style of video helps real estate agents and developers attract buyers and stand out in a competitive market.

Drone videography

Drone videography is highly sought after for its ability to capture stunning aerial views of landscapes, buildings, and events. It’s often used to add unique perspectives to real estate tours, promotional videos, and large-scale productions. As a videographer, offering drone services can significantly elevate the production value of your work.

Choose your videography business niche

Selecting a niche helps you focus your skills and target the right clients. Whether it’s weddings or corporate work, specialising in certain areas can make your business stand out in a competitive market. This ensures you build expertise and attract clients who value your unique services.

Wedding and event videography niche

Wedding and event videography focuses on capturing emotional moments and milestone celebrations like weddings, anniversaries, and birthdays. This niche requires strong storytelling skills, quick adaptability to unpredictable conditions, and an ability to capture candid emotions. Offering wedding photography services within this niche could also enhance your business.

Typical clients include couples, families, and event organisers, offering steady demand. 

• Pros: High emotional value and consistent demand with referral opportunities.
• Cons: Weekend work and unpredictable event conditions.

Corporate and commercial videography

Corporate and commercial videography involves creating professional videos for businesses, including promotional content, training materials, and internal communications. This niche requires strong brand storytelling, precise editing, and polished visuals that align with corporate goals. 

Clients typically include startups, established companies, and advertising agencies, which offer opportunities for long-term contracts.

• Pros: High-paying clients from recurring work from businesses needing regular content.
• Cons: Tight deadlines and strict adherence to brand guidelines.

Real estate and drone videography niche

Real estate and drone videography focus on creating visually stunning property showcases for realtors, developers, and architects. This niche requires expertise in lighting, aerial filming, and composition to highlight architectural details effectively. High-quality drone footage adds dynamic perspectives, which makes properties stand out in competitive markets.

• Pros: Growing demand and premium pay for drone-enhanced property videos.
• Cons: High equipment costs and strict legal regulations for drone operations.

Music and entertainment videography niche

Music and entertainment videography covers projects like music videos, live performances, comedy skits, and web series. This niche demands strong creative direction, cinematic storytelling, and the ability to sync visuals seamlessly with music. 

Clients include musicians, bands, and producers seeking visually engaging content.

• Pros: Highly creative projects that let you showcase unique storytelling and innovation.
• Cons: Competitive market with inconsistent budgets and tight production schedules.

Social media and content creation videography

Social media videography specialises in creating short, engaging videos for platforms like Instagram, TikTok, YouTube, and Facebook. This niche requires trendspotting, quick editing, and tailoring content to each platform’s specific requirements. Clients often include influencers, brands, and content creators who need regular updates to maintain their online presence.

• Pros: High demand for short-form videos and potential for steady income through retainer contracts.
• Cons: Constantly evolving trends and tight deadlines can be challenging to keep up with.

Decide on the service area for your videography business

Determining where to establish or expand your videography business is crucial for its success. By identifying regions with the highest demand for videography services, you can position yourself in areas where your business is more likely to thrive.

The table below highlights the demand for videography services across various cities in Australia, based on Oneflare’s job posting data from 2024. We’ll break down the demand in each city and explore the factors driving the need for professional videographers in these areas.

City	Percentage Share of Total Videography Job Demand
Videography services in Sydney	24.3%
Videography services in Melbourne	19.7%
Videography services in Brisbane	10.5%
Videography services in Perth	10.3%
Videography services in Adelaide	3.9%

Australian cities with the highest videography job demand

Sydney accounts for 24.3% of the total videography job demand in 2024. This high percentage reflects Sydney’s vibrant cultural and commercial hub, where numerous events, including weddings, corporate gatherings, and media production projects, require professional videography services. The city’s large population and the thriving film and entertainment industries also contribute to the steady demand.

Following closely, Melbourne holds 19.7% of the demand share. Its demand is driven by a dynamic cultural scene with frequent public and private events, including arts festivals, conferences, and an active small business sector that requires promotional content. Melbourne’s growing reputation as a creative and film industry centre further supports the high demand for videography services.

Brisbane stands as a mid-tier market, representing 10.5% of total demand. This is likely driven by the city’s expanding event management industry and the increasing number of personal events like weddings and celebrations, which often require videography services. Brisbane’s rapid urbanisation also attracts corporate videography opportunities.

Australian cities with lower videography job demand

While Perth represents a moderate share at 10.3%, its lower ranking compared to Sydney and Melbourne indicates a smaller, yet significant, market. Perth’s demand comes from the corporate and event sectors, albeit on a smaller scale, and businesses here can capitalise by offering niche services like drone videography or specialised editing.

Adelaide, Gold Coast, and Central Coast present challenges due to their smaller population and fewer large-scale events. However, businesses in this area can focus on building strong relationships with local clients and targeting the region’s wedding market or the growing number of startups requiring promotional videos. By specialising in high-quality, bespoke services, businesses in smaller markets can stand out and maintain steady growth despite lower overall demand.

Step 2: Plan for seasonal trends in the videography industry

Understanding seasonal trends in the videography business can help you manage demand fluctuations and optimise your operations.

For example, wedding videographers often experience a surge in bookings during the autumn and summer months when outdoor ceremonies are most popular. Similarly, event videographers see high demand during corporate events and festival seasons.

Some months bring a significant influx of clients, while others slow down, making it essential to plan ahead. Strategically adapting to these cycles ensures consistent revenue and business stability throughout the year.

Identify popular seasons for video services

Based on 2024 job posting data on Oneflare, videography services show strong demand in February, April, and May, driven by seasonal events and consumer activities. February marks the peak demand due to summer events, including weddings, festivals, and corporate gatherings that require professional video coverage. The trend reflects the high engagement of Australians in personal and public celebrations during late summer.

April follows as a peak month, coinciding with the Easter season, where videography is in demand for family gatherings, community events, and corporate promotional activities. The temperate autumn weather in Australia further encourages outdoor events that often require videography services.

May ranks as another significant month, fuelled by corporate demand for fiscal-year-end presentations and marketing campaigns. Personal events like Mother’s Day and weddings also contribute to the heightened activity.

Plan strategies to adapt to seasonal fluctuations

Understanding industry cycles and focusing on creating good video content can help you navigate peak and off-peak seasons. During slower months, proactive outreach and seasonal marketing campaigns keep your brand visible and relevant. Planning ahead ensures you maintain steady work despite fluctuations in demand.

Diversify videography services

Expanding your services helps you maintain steady work when demand fluctuates. Offering options like corporate training videos, real estate walkthroughs, or product promotions ensures you’re not reliant on a single niche. Many clients who hire a videographer for one purpose may need additional services, which gives you opportunities to upsell.

Offer seasonal promotions for your videography services

Seasonal promotions help attract clients during high-demand and slower periods alike. Offer timely discounts for holiday-themed projects like corporate parties or family reunions, or provide advance booking deals during off-peak months. These strategies encourage clients to secure your services early and keep your schedule full.

Build partnerships with local businesses

Partnering with local businesses helps you secure steady work and expand your reach. Collaborate with event planners, photographers, or venues to gain referrals for weddings and corporate events. Working with real estate agencies to create property videos can also open doors to consistent opportunities.

Post on lead generation sites to secure recurring videography clients

Using online platforms for lead generation for video production helps you find clients year-round. Lead generation platforms like Oneflare provide access to leads for seasonal projects and peak-season clients. This platform offers opportunities to build a steady pipeline of work.

Register your videography business on Oneflare today and connect with clients searching for trusted videographers like you!

Step 3: Research market rates and analyse competitors in the videography industry

Researching market rates and studying your competitors helps you price your services competitively and identify gaps in the videography market. This ensures you stay relevant and attract the right clients.

Understand the cost of common videography services

The videography cost depends on factors like the project type, length of coverage, and post-production complexity. Additional elements, such as equipment, location, and client-specific requirements, can significantly influence pricing. Experienced videographers often charge more, reflecting their expertise and the quality of their work.

Here’s a breakdown of the typical costs for various videography or video services in Australia:

Types of Videography Services	Price Range
Wedding videography cost	$2,000 to $4,000 per event
Corporate or commercial videography	$500 – $2,500 per project
Event videography	$500 – $2,000 per event
Real estate videography	$300 – $1,200 per property
Social media content creation	$200 – $1,000 per session
Music video production	$800 – $3,500 per project

Understanding the cost of common videography services is key to setting realistic expectations and pricing your services competitively. Keep in mind that these figures are estimates and can vary based on factors like location, client needs, and project scope. Always research your market and adjust your pricing to reflect the value and expertise you bring to each project.

Decide how to charge for video services

Set your pricing strategy by aligning it with the service type, market rates, and your desired profit margin. Use a clear videography invoice template to outline costs and avoid client misunderstandings. This ensures transparency and helps you balance expenses while maintaining profitability.

Hourly rate for smaller videography services

Charging an hourly rate works well for small and straightforward projects like interviews, short event coverage, or editing-only jobs. This pricing model is also ideal for clients with uncertain requirements, as it offers flexibility without committing to a fixed package. Typical rates range from $50 to $300 per hour, depending on your expertise and the equipment used.

Per event or per project for larger and event-specific projects

Charging per event or project is ideal for larger, event-specific jobs like weddings, corporate events, or multi-day shoots. Typical pricing ranges from $1,500 to $5,000 for weddings and $2,000 to $10,000 for corporate events, depending on the scope and add-ons like drone footage. This model offers clients an all-inclusive price, covering pre-production, shooting, and editing.

Per deliverable for those with clear video goals

Charging per deliverable works well for clients who need specific outputs like a training video, social media clip, or real estate walkthrough. Pricing typically ranges from $500 to $1,000 for short social media clips and $1,000 to $3,000 for real estate videos, depending on complexity. 

Package pricing for those looking for flexible videography services

Package pricing is ideal for clients who need a range of services, like a wedding videographer offering full-day coverage, reels, and drone footage. Typical packages range from $2,000 to $10,000, depending on inclusions like pre-shoot consultations and multiple deliverables. 

Evaluate your unique selling points (USPs)

Identify what sets your services apart, whether it’s advanced equipment, quick turnaround times, or a specific niche like drone or wedding videography. Highlighting your USPs helps you stand out and attract the right clients.

Specialised and customised video solutions 

Tailoring your video services to fit client needs sets you apart from competitors. This could mean crafting personalised videography packages with same-day edits or customising corporate content to reflect a brand’s message. Offering niche solutions, like real estate videos with drone footage or unique walkthroughs, adds extra value.

Fast turnaround but high-quality video services

Delivering high-quality videos on tight deadlines appeals to clients with time-sensitive needs. Businesses often require quick promotional content for product launches or campaigns, which makes efficiency just as important as quality. For example, providing event highlights within 24-48 hours or rapidly producing corporate training videos ensures your reliability.

Cinematic storytelling

Cinematic storytelling focuses on creating visually stunning, emotionally engaging content that resonates with viewers. This narrative-driven approach sets your work apart by building deeper connections through compelling stories. It’s especially effective for weddings, documentaries, and music videos where emotions and visuals play a crucial role.

Use of state-of-the-art video equipment and techniques

Leveraging advanced tools like drones, stabilisers, and 4K cameras enhances the quality of your video productions. Clients seeking premium visuals are drawn to videographers who use cutting-edge equipment and techniques. This commitment to innovation helps you stand out in a competitive market.

Step 4: Explore funding options for your videography business

Securing funding for your videography business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals. 

Self-funding

Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.

Small business loans

Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.

Secured and unsecured business loans

Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial videography supplies, equipment, and transportation assets. 

Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your videography business, like vehicles and equipment.

Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher. 

Government and industry programs

Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.

The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.

Equity Investment

Startup videography businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.

There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.

Step 5: Develop a strategic videography business plan

Starting a videography business requires a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business. 

It should include key elements, such as:

• Executive summary
• Company profile
• Business description
• Market analysis
• Services offered and pricing strategy
• Marketing strategies
• Budget and cash flow forecast
• Operations plan
• Risk mitigation strategy
• Long-term growth plan

Now, let’s dive into the step-by-step process to create a business plan tailored to your videography business.

Draft an executive summary

First, begin with the executive summary, which is a brief overview of your videography business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.

Write your videography business description

Your videography business plan also needs a clear company description. In this section, outline the foundational details of your videography business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location. 

Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.

Describe your videography niche and types of services

The next step is describing what your videography business will focus on, whether it’s wedding videography, event videography, corporate videography, or a specific niche like real estate, drone, or music video production. 

Explain why you chose this niche and include a brief description of your target market. This could be couples planning their dream wedding, businesses looking for polished promotional videos, or musicians wanting visually striking music videos to complement their work.

Analyse your market and define your customer base

Once you have completed writing your company profile and videography business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends. 

From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.

Outline your videography services and pricing strategy

Your business plan should also specify the types of videography services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.

Detail your marketing and sales plan

For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels—such as social media, SEO, or partnerships—and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.

Create a budget and forecast cash flow

The budget and forecast cash flow is a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue. 

Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance. 

Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.

Establish an operations plan

The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.

Develop a risk mitigation strategy 

After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify key risks when starting a videography business, such as equipment theft or damage, technical failures during shoots, client dissatisfaction, or liability issues at filming locations. Outline safety protocols and detail the types of business insurance coverage needed, like public liability insurance or equipment insurance.

Conclude with a long-term growth plan

Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define both short-term and long-term objectives of your business, such as adding new videography services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts. 

Step 6: Register your videography business

To start a videography business, you may need to obtain registrations, licenses and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations. 

For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government. 

Step 7: Hire your videographers

Building a reliable team for your videography business is essential for your company’s success and growth. Below, we’ll discuss how you can hire the right employees for your videography business and ensure that they meet your business’s needs.

Write job description

First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (such as wedding videography, event coverage, corporate video production, or promotional content creation) and any qualifications or technical skills required. This helps candidates understand expectations from the start and ensures a good match for the role.

Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.

Use local Australian platforms to advertise your job

After crafting the job ad, post it on multiple platforms to maximise its visibility. To reach the best candidates and hire videographers effectively, you may consider advertising on platforms that are popular and effective in Australia, such as:

• SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
• Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
• Jora – a job aggregator that pulls listings from various sources, increasing visibility.
• Workforce Australia – a free job advertising service from the government, suitable for small business owners.

You might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram if you have a business page. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area. 

Don’t overlook employee referrals, either—current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.

Screen and interview thoughtfully

As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, videography skills, and alignment with your business. 

This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For instance, you could ask how they navigated challenging shoots in the past, adapted to unexpected changes in locations or conditions, managed technical issues during filming, or met tight deadlines while ensuring high-quality results for clients.

It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your videographers will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality. 

Make an offer and onboard your new hire

When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations. 

Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Begin with training sessions to familiarise them with your videography business’s standards, client interaction protocols, and specific workflows or editing techniques they’ll need to follow. 

If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.

Offer ongoing support and fair treatment

A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your team members. 

Step 8: Invest in the right videography tools and equipment

Each videography niche requires specialised tools, from cameras and lenses to drones and editing software. Choosing the right equipment ensures you deliver high-quality videos tailored to your clients’ needs.

Bear in mind, though, that each videography niche requires specialised tools and equipment. Here’s a breakdown of some key items and their estimated costs:

Videography Tools and Equipment	Price Range	Where to Buy
Camera (DSLR, Mirrorless, or Cinema)	$1,000 – $10,000	Camera House, Videopro, DigiDirect
Lenses (Prime, Zoom, Specialty)	$500 – $4,000	Ted’s Cameras, CameraPro, DigiDirect
Tripod with Fluid Head	$150 – $1,000	Videopro, CameraPro, Miller Tripods
Lighting Equipment (LED Panels, Softboxes)	$200 – $2,000	Hypop, Videopro, DigiDirect
Audio Equipment (Microphones, Recorders)	$150 – $1,500	Videopro, CameraPro, RØDE Microphones
Editing Software (e.g., Adobe Premiere Pro)	$30 – $80 per month	Adobe
Cloud Storage and Backup	$10 – $50 per month	Google Drive, Dropbox, OneDrive
External Hard Drive (2TB or more)	$100 – $400	Officeworks, JB Hi-Fi, Amazon Australia
Memory Cards (SD/CFast)	$50 – $200	Camera House, Ted’s Cameras, Officeworks
Drone for Aerial Videography	$1,500 – $4,000	DJI, JB Hi-Fi, DigiDirect
Camera Bag	$100 – $400	Lowepro, Harvey Norman, Amazon Australia

Note: Prices are approximate and may vary based on the retailer and specific product models.

Step 9: Find clients for your videography business

Knowing how to get clients as a videographer involves using online platforms, networking, and showcasing your portfolio to attract the right audience. Building strong connections and promoting your services effectively is key to growing your client base.

Expand your online presence

A strong online presence boosts your visibility and helps clients find and evaluate your services. Most people search online to find trusted videographers, so a professional digital profile builds trust and credibility. Use your website, social media, and portfolio platforms to showcase your work effectively.

Build your videography business website

A website is essential for establishing your videography business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.

To guide you, we’ve compiled examples of successful videography business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience. 

WGM Productions

WGM Productions’ website presents a straightforward layout that highlights their specialisation in wedding videography and special events. The site emphasises affordability and comprehensive coverage, which appeals to clients seeking value-driven services.

Bedroom Studio

Bedroom Studio’s website features a clean, modern design with easy navigation, which allows visitors to effortlessly explore their services and portfolio. High-quality visuals and concise content effectively showcase their cinematic wedding films, appealing to potential clients seeking professional videography services.

Ocean Images

Ocean Images’ website offers a user-friendly interface with clear sections detailing their videography and photography services. The inclusion of client testimonials and a comprehensive portfolio builds trust and demonstrates their extensive experience, which makes them an attractive choice for prospective clients.

Post on lead generation platforms

Posting on lead-generation platforms is one of the most effective ways for videography businesses to find clients. These platforms connect you directly with clients actively searching for videography services, providing an immediate source of leads. 

Oneflare, in particular, allows you to showcase your videography expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.

Get started on Oneflare by registering your videography business today—connect with clients, post targeted jobs, and grow your business with ease!

SEO and paid search for visibility

SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.

Social media advertising

Social media advertising helps you reach a wide audience and showcase your video work and portfolio visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.

The following sections provide samples to inspire you and give you an idea of how social media advertising works. They showcase effective strategies for boosting a videography business’s visibility on Facebook, Instagram, and TikTok. 

Clips That Sell – Facebook advertising

Clips That Sell’s Facebook page showcases high-quality videos that demonstrate its expertise across various industries. Regular updates and engaging content keep its audience informed and interested. Client testimonials and case studies build trust and credibility, encouraging potential clients to consider its services.

Memento Films – Instagram advertising

Memento Films’ Instagram account provides cinematic wedding highlights and behind-the-scenes content. Its consistent posting schedule and engagement with followers demonstrate reliability and a client-focused approach. This strategy not only highlights its videography skills but also builds trust and connections with potential clients.

Quilman Cruz – TikTok advertising

Quilman Cruz’s TikTok account displays engaging videos that highlight their versatility in videography. The account maintains a consistent posting schedule, which keeps the audience engaged and demonstrates reliability. Quilman utilises trending sounds and hashtags to increase visibility and reach a broader audience.

Build your videography’s reputation through reviews and referrals

A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.

Take bookings and manage quotes efficiently

Responding quickly to quote requests can also help you win jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates. 

Here are some tools that can help with automated booking and quoting:

• Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
• Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
• Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
• HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
• Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders, and allows for easy rescheduling.

These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks. 

Step 10: Get paid for your videography services!

Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to finally get paid for your videography services. Here’s how:

Choose a reliable accounting software

Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.

Some popular accounting software options commonly used in Australia are:

• Xero – easy-to-use software with invoicing, bank feeds, and reporting.
• MYOB – offers payroll, tax tracking, and inventory management.
• QuickBooks Online – handles invoicing, expense tracking, and payments.
• Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
• Sage Business Cloud Accounting – simple solution for expense tracking and payroll.

Create a videography business invoice 

Creating a professional invoice template is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms. 

Many accounting platforms offer customisable blank videography invoice templates, but you can start with free templates and modify them as needed. Consider these free videography invoice templates as a guide:

Canva’s videography invoice templates

It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.

Conta’s videography invoice templates

It provides a customisable, downloadable template specifically tailored for various businesses, such as videography businesses. These templates are compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.

Microsoft Office’s videography invoice templates

It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.

Zoho’s videography invoice templates

The template offers a clean and organised layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.

Set up a bank account for business payments

Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.

Offer digital payment options

Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking videography services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.

Establish clear payment terms

Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.

Your path to success starts here — launch your videography business today!

Starting a videography business is an exciting journey filled with opportunities to turn your passion into a thriving career. Whether you’re capturing life’s milestones or crafting cinematic stories, every step you take brings you closer to building a successful brand.

Ready to connect with clients and grow your business? Register your business on Oneflare today to reach people looking for skilled videographers and photographers. It’s the perfect platform to showcase your work, attract clients, and build a steady income.

Take the first step toward your dream business and let your creativity shine with Oneflare!

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FAQs on how to start a videography business

Are videography businesses profitable?

Yes, videography businesses can be highly profitable due to the growing demand for video content across industries like marketing, real estate, and events. Success depends on offering diverse services, building repeat clients, and effectively managing initial equipment costs.

How to find your niche in video editing?

Start by exploring different project types and assessing your strengths, like storytelling or motion graphics. Research market trends, build a portfolio in underserved niches, and refine your focus based on client feedback and regional demand.

How much does it cost to start a videography business?

Starting a videography business typically costs $5,000 to $10,000 for a basic setup and up to $20,000 for professional equipment and tools. Costs include cameras, lenses, audio gear, editing software, and business essentials like insurance and marketing.