How to start a construction business

Starting your own construction business can be overwhelming, especially when resources are limited. The challenge lies in more than just having the right tools or licenses—it’s about knowing how to win your first clients, establish a reputation for quality, and create a foundation that allows your business to grow.

This guide covers all the essentials you need to know about how to start a business in construction. From handling solo projects to attracting your first clients and scaling up to handle bigger, more profitable projects, we’ll help you lay the groundwork for your business to thrive.

• Step 1: Identify the market of your construction business
• Step 2: Plan for seasonal trends in the construction industry
• Step 3: Research market rates and analyse competitors in the construction industry
• Step 4: Explore funding options for your construction business
• Step 5: Develop a strategic construction business plan
• Step 6: Register your construction business
• Step 7: Hire your construction workers
• Step 8: Invest in the right construction tools and equipment
• Step 9: Find clients for your construction business
• Step 10: Get paid for your construction services!
• Start and grow your construction business today!

Step 1: Identify the market of your construction business

Before you start laying bricks or drawing up contracts, you need to know who you’re building for. By analysing market demand, studying competitors, and narrowing down your target audience, you can position your construction business where it’s most likely to succeed. Let’s explore how to define your niche and stand out in a crowded industry.

Explore different types of construction services

Choosing the right building construction services for your business depends on local demand and your expertise. From home renovations to site preparation, each service has unique opportunities and challenges. Understanding these options helps you focus on what aligns with your skills and resources.

Home renovation services

Home renovation projects focus on upgrading kitchens, bathrooms, and living areas to meet modern standards. These services are in high demand as homeowners seek to increase property value or improve functionality. Energy-efficient upgrades like better insulation and lighting are also popular among eco-conscious clients.

New home construction services 

Working as a new home builder involves creating custom houses, duplexes, or multi-family units tailored to clients’ needs. These services are in high demand as urbanisation and population growth drive the need for new housing developments. First-time buyers and property investors often seek out a custom home builder to bring their projects to life.

Concrete pouring and finishing

Concreting involves laying foundations, driveways, sidewalks, patios, and other essential structures for residential and commercial projects. It’s a critical service, as concrete forms the backbone of most construction projects. Decorative options like stamping or polishing are increasingly popular for creating stylish yet durable outdoor spaces.

Demolition services

Demolition involves safely tearing down residential, commercial, or industrial structures to clear sites for new projects. It’s in high demand for urban redevelopment and infrastructure upgrades, which makes it an essential service in growing areas. Proper debris removal and site cleanup are also critical to preparing the area for future construction.

Pool construction services

Building custom swimming pools, whether in-ground or above-ground, is a sought-after service in suburban and affluent markets. Clients often look for added features like pool decks or waterfalls to create luxury outdoor spaces. Trends in outdoor living and entertainment continue to fuel the demand for these projects.

Offering pool construction requires careful planning to address soil conditions and comply with local water usage regulations. Seasonal demand and long project timelines can also affect scheduling and resource management. Ensuring your business license for construction covers pool installations is essential to operating legally and building trust with clients.

Home extension services 

Home extension services focus on adding new spaces like sunrooms, garages, or second stories to existing properties. These projects are especially popular in areas with limited land availability, where expanding upwards or outwards is the only option. They appeal to growing families and homeowners looking to increase functionality or create rental income opportunities.

Land development services 

Land development services involve transforming raw land into buildable plots for residential, commercial, or industrial projects. This includes managing utilities installation, drainage systems, and road construction to prepare sites for future use. It’s a lucrative niche, especially in urban growth areas and emerging markets where demand for new developments is high.

Site preparation services

Site preparation services focus on clearing land and levelling terrain to make sites ready for construction. This work is essential for projects ranging from small residential builds to large-scale infrastructure developments. It often involves earthmoving and excavations, installing erosion control measures, and setting up initial utility connections to meet project requirements.

These services rely heavily on machinery like bulldozers and excavators, which makes expertise in operating and maintaining equipment critical. Challenges can include dealing with unstable soil or uncovering unexpected underground utilities. Ensuring your construction business license covers site preparation is crucial for meeting regulatory requirements and securing contracts.

Choose your construction business niche

Whether it’s residential, commercial, or specialised services, choosing the right niche is essential for building a profitable construction company that aligns with market demand and your expertise. 

Residential construction niche

The residential construction niche focuses on building homes, apartments, and townhouses to meet the growing demand for housing. If you’ve decided to focus on townhouse building, you can cater to urban clients seeking compact, affordable living spaces. This market offers steady opportunities, from custom builds to energy-efficient upgrades and luxury properties.

• Pros: High demand ensures steady work opportunities.
• Cons: Regulatory hurdles and cost fluctuations require constant oversight.

Commercial construction niche

The commercial construction niche involves building offices, retail spaces, hotels, and warehouses for growing urban and business demands. Projects often require extensive scaffolding setups and rely on construction labour to meet tight deadlines and specific design requirements. This niche offers opportunities in large-scale, high-budget developments and mixed-use spaces.

• Pros: High profitability with opportunities for repeat business.
• Cons: Complex projects with economic and time constraints demand precise execution.

Restoration and historic preservation niche

The restoration and historic preservation niche focuses on repairing and updating historic buildings while maintaining their original architectural integrity. This work often involves collaborating with heritage organisations and local governments to meet strict preservation guidelines. Demand is steady in culturally significant areas or regions with older structures, often supported by government grants or tax incentives. 

• Pros: Builds credibility with unique, high-profile projects.
• Cons: Requires extensive expertise and adherence to strict preservation standards.

Industrial construction niche

The industrial construction niche involves building factories, power plants, warehouses, and refineries to support industrial and technological growth. These large-scale projects often require collaboration with an architect and specialised engineers to design and execute complex installations. The demand for industrial facilities continues to grow with advancements in technology and industrial expansion.

• Pros: High profitability through long-term contracts and corporate partnerships.
• Cons: High capital requirements and stringent regulatory compliance demand careful planning.

Sustainable building and construction niche

The sustainable building niche is about creating environmentally friendly and energy-efficient structures using renewable materials and innovative designs. With growing awareness of climate change, the demand for green buildings has significantly increased, and is mostly supported by government incentives and consumer preference.

• Pros: High demand with premium pricing and government support.
• Cons: High upfront costs and the need for specialised expertise.

Sports and recreation construction niche 

The sports and recreation niche zeroes in on building facilities like stadiums, fitness centres, parks, and golf courses. Demand is increasing as governments and private entities invest in community and professional sports infrastructure. These projects often involve schools, community centres, and professional teams, which provides high visibility and long-term growth potential.

• Pros: High-visibility projects with long-term opportunities.
• Cons: Seasonal demand and high initial investment can strain resources.

Land clearing and development niche 

The land clearing and development niche focuses on preparing raw land for construction by clearing vegetation, levelling terrain, and installing utilities. It’s often the first step in large-scale residential, commercial, or industrial projects, which makes it critical to new developments in urban and suburban areas. This niche requires heavy machinery and skilled operators to handle the technical demands of site preparation.

• Pros: High profitability with steady demand in growing areas.
• Cons: Significant investment and stringent regulations require careful management.

Demolition niche 

The demolition niche involves safely tearing down structures to clear sites for new development. It often involves handling hazardous materials, such as asbestos, and recycling debris to minimise environmental impact. This niche is in high demand for urban redevelopment and replacing aging or damaged buildings.

• Pros: High demand with opportunities for diversification into recycling.
• Cons: Heavy regulatory requirements and equipment costs add operational complexity.

Decide on the service area for your construction business

Determining where to establish or grow your construction business is a fundamental step to securing a strong start in the industry. By focusing on regions with high demand for construction services, you can position yourself strategically in areas that offer the best potential for steady work and long-term growth.

The table below shows the demand for construction services across different cities in Australia, based on Oneflare’s job posting data from 2024. We’ll break down each city’s demand and explore the factors driving the need for construction services in these cities.

City	Percentage Share of Total Construction Job Demand
Construction jobs in Sydney	38.85%
Construction jobs in Melbourne	31.05%
Construction jobs in Brisbane	12.63%
Construction jobs in Perth	4.22%
Construction jobs in Central Coast	2.30%

Australian cities with the highest construction job demand

Sydney, holding 38.85% of the market demand, shows the highest need for construction services. This high demand stems from Sydney’s dense population and rapid urban development, creating a robust market with consistent work opportunities across residential, commercial, and infrastructure projects. The city’s strong real estate market further contributes to this need, with both new builds and renovations in high demand to keep up with growth.

Melbourne, with 31.05% of total demand, follows closely behind Sydney. Melbourne’s steady expansion and sprawling suburban growth generate a reliable stream of construction projects, from housing developments to infrastructure upgrades. This growth trend makes Melbourne an attractive area for new construction businesses looking to tap into a stable flow of work, especially in the residential and commercial sectors.

Brisbane, which holds 12.63% of the market demand, has seen notable growth as a metropolitan hub. Brisbane’s expanding residential areas and infrastructure projects reflect a consistent need for construction services, making it a promising region for small business owners aiming to build their reputation. The increase in residential developments offers excellent entry points for smaller projects that can help new businesses establish themselves and gradually expand to larger contracts.

Australian cities with lower construction job demand

While cities like Perth and the Central Coast have lower demand shares of 4.22% and 2.3%, respectively, they offer distinct advantages for new construction businesses. With less competition, it’s often easier to establish strong local relationships, build a loyal client base, and secure steady work. 

Working in these areas allows businesses to develop a reputation as a go-to provider, especially valuable as these regions continue to grow and evolve. Plus, smaller cities and regional markets often provide unique project opportunities that can help new businesses stand out.

Step 2: Plan for seasonal trends in the construction industry

Seasonal trends significantly impact the construction industry, with certain months experiencing higher activity across various types of construction services. By being aware of these peak periods, you can position your business to take full advantage of increased demand, ensuring a steady workflow and building your client base.

Identify popular seasons for construction services

According to Oneflare’s 2024 data on the total job postings, construction demand tends to peak during the months of August, September, and March across most services. These months typically offer favourable weather and stable conditions, allowing projects to proceed efficiently. Being prepared for these peak periods can help your business capture more opportunities, ensuring steady growth and a strong client base.

Peak season for home renovation

The demand for home renovation projects is the highest in October, August, and September. During these months, homeowners focus on preparing their spaces for upcoming seasonal changes, such as winter or holiday gatherings, making it a busy time for renovation projects.

Peak season for new home construction

New home construction is most active in August, March, and July. Late summer and early spring offer the best conditions for foundational work, framing, and exterior builds, enabling builders to stay on schedule and avoid weather-related delays.

Peak season for concrete pouring and finishing

Concrete pouring and finishing projects reach their peak in July, August, and September. These warm months support optimal curing and ensure that large-scale outdoor projects can be completed smoothly without interruptions from adverse weather.

Peak season for pool construction

Pool construction is the busiest in April, May, and June as homeowners aim to have pools ready for summer. Starting in spring allows construction teams to complete projects in time for the warmest months, giving clients full access to their pools for the season.

Peak season for home extensions

Home extension projects peak in September, August, and July. These months provide stable weather and longer daylight hours, making them ideal for structural work. Many families plan extensions to create additional space before winter arrives.

Peak season for land development

Land development typically begins in March, April, and May. The stable spring weather is ideal for clearing and preparing land, laying the groundwork for further construction phases that follow in summer.

Peak season for site preparation

Site preparation is the busiest in February, March, and April. Early-year preparation aligns with upcoming spring and summer projects, ensuring that sites are cleared, graded, and ready for the main construction season.

Plan strategies to adapt to seasonal fluctuations

Adapting to seasonal fluctuations is essential for construction businesses, especially for those just starting out. Strategic planning for shifts in demand can keep projects flowing, reduce downtime, and help grow a reliable client base year-round. 

Implementing these strategies can ensure your construction business thrives through every season.

Diversify service offerings

By providing a range of services that peak in different seasons, you can maintain steady work year-round. For instance, if summer months are ideal for exterior construction and concrete pouring, focus on these during warmer months. In the colder season, shift your focus to interior renovation projects, maintenance work, or smaller jobs less affected by weather conditions. 

Invest in weather-resistant materials and technology

Using high-quality, weather-resistant materials and equipment allows you to extend your work season and handle projects even during less favourable weather. 

For example, using quick-curing concrete or materials that can withstand moisture helps mitigate delays and ensures the quality of your work. Similarly, investing in temporary shelters or heating equipment for on-site work can make a significant difference in managing projects through colder or wetter months.

Use seasonal promotions to drive demand during slower periods

To boost business in quieter months, consider offering targeted promotions, such as discounts on indoor renovations during winter or early booking incentives for spring projects. These strategies not only help fill gaps in your schedule but also attract new clients who may be more price-conscious. 

Post on lead generation sites to secure recurring construction clients

Signing up on lead generation platforms like Oneflare allows you to connect with clients who need consistent, recurring construction work, such as property managers, real estate developers, and commercial clients. 

By regularly posting your services and updating client reviews on these platforms, you can build a steady pipeline of high-quality leads that help smooth out seasonal dips in demand. This strategy is particularly useful for securing long-term clients who may require ongoing work across multiple properties or projects.

Register your construction business on Oneflare today to showcase your expertise and start connecting with clients actively searching for your services!

Step 3: Research market rates and analyse competitors in the construction industry

Understanding market rates and competitor strategies is key to pricing your services competitively and securing big construction contracts. Thorough research ensures your pricing aligns with industry standards while highlighting areas where your business can stand out.

Understand the cost of common construction services

The cost of construction services depends on materials, labour, equipment, and compliance requirements. Premium materials, like hardwood or custom finishes, are pricier than standard alternatives. Labour costs fluctuate based on skill level and project complexity. Equipment rentals or purchases, along with insurance and overhead expenses, also contribute to the final pricing.

Here’s a breakdown of the typical cost of construction services in Australia:

Type of construction services	Price
Home renovation cost	$15,000 – $200,000+
New home construction cost	$1,000 – $4,000 per m
Draftsman cost	$3,000 – $15,000
Architect cost	$800 – $4,500
Carpenter cost	$40 – $80 per hour
Concrete pouring and finishing cost	$45 – $150 per m²
Pool construction cost	$6,500 – $100,000+
Home extension cost	$2,000 – $4,000 per m²
Site preparation cost	$365 – $500 per hour for site planning surveys; excavation costs range from $850 to $15,000 for house foundations.

These figures are general estimates and may vary based on location, market trends, and specific project requirements. Always tailor pricing to reflect unique conditions and updated market data.

Decide how to charge for construction services

Choosing how to charge for construction services depends on the project type, complexity, and client preferences. Options like hourly rates, square metre pricing, or flat project fees simplify invoicing and can be tailored using a construction invoice template.

Hourly rate for smaller or less complex construction projects

Charging an hourly rate works well for minor repairs, handyman tasks, or small-scale renovations. It’s ideal for projects where timelines or scopes are uncertain, which allows flexibility for adjustments. General labourers and other tradespeople can use this model to ensure they’re compensated for extended or unexpected work.

Hourly rates vary by trade. Builders might charge $25-$40 per hour, while electricians and plumbers can charge $60-$120 per hour. To avoid disputes, clearly define the scope of work and document hours spent on the project. While this model is transparent, some clients may find it unpredictable, so regular updates are essential to maintain trust.

Square meter rates for projects determined by size

Square metre rates are ideal for projects like flooring, roofing, or painting, where the area directly impacts the workload. For larger tasks such as building a house, this pricing model helps clients estimate costs based on size and complexity. Residential construction rates, for instance, typically range from $1,500-$3,000 per square metre.

Flat project rate for bigger construction projects

A flat project rate works best for comprehensive jobs like building homes, offices, or commercial spaces from scratch. It offers clients upfront pricing, which makes it easier to plan for large investments. For example, you can charge a flat rate of  $200,000-$500,000 for building a house.

Cost-plus model for long-term construction projects 

The cost-plus model is ideal for large, complex projects where upfront cost estimates are challenging. This pricing approach adds a markup, typically 10-20%, to the actual costs of materials and labour, which ensures profitability. It works well for long-term projects where unforeseen expenses are likely to arise.

Per-service or unit-based pricing for specialised construction projects

Per-service or unit-based pricing works well for niche services like concrete pouring, landscaping, or demolition. This model sets prices based on specific deliverables, such as $150-$300 per cubic metre for concrete pouring, or $20-$50 per square metre for demolition. It’s particularly effective when tasks are clearly defined and measurable.

Evaluate your unique selling points (USPs)

Defining your USPs helps your construction business stand out by highlighting what you do best, from eco-friendly practices to comprehensive end-to-end services. Clear USPs attract clients and position you competitively in the market.

Eco-friendly construction practices

Eco-friendly construction focuses on using sustainable materials like bamboo, recycled steel, and reclaimed wood. Designs often integrate energy-efficient features such as solar panels and green roofs to reduce long-term operational costs for clients. Efficient processes, like reusing materials and cleaning concrete without harmful chemicals, help minimise waste and environmental impact.

Transparent, client-centric communication

Clear and open communication ensures clients stay informed and engaged throughout the project. Regular updates through detailed reports and budget tracking help build trust and minimise misunderstandings. Tools like construction management software enable real-time updates, while dedicated project managers streamline interactions as single points of contact.

Comprehensive end-to-end construction services 

End-to-end construction services cover every stage of a project, from initial design consultations to finishing touches and post-project support. These services integrate architecture, engineering, and interior design, which simplifies the process for clients by offering a one-stop solution. Managing permits, inspections, and regulatory compliance ensures a smooth workflow and consistent quality.

Specialisation in custom and luxury builds

Custom and luxury builds focus on delivering unique, high-quality designs tailored to client preferences. This includes adding features like beautiful architectural elements, using premium materials, and applying innovations such as smart security alarms. Projects can range from building luxury homes to adding a house verandah with intricate finishes that reflect personal style.

Step 4: Explore funding options for your construction business

Securing funding for your construction business is an essential first step, and it’s crucial to seek professional advice before making any financial commitments. Consulting with financial planners and local accountants can help you understand the implications of each option and choose the best fit for your business goals. 

Self-funding

Self-funding involves using personal savings or funds from family and friends. This approach allows full control over finances without needing to meet lender requirements, although it also involves using personal financial resources.

Small business loans

Australian banks and financial institutions offer small business loans designed for startups. These loans generally require a business plan, financial projections, and a good credit history. Small business loans can provide the capital needed for startup expenses, with set repayment terms and interest.

Secured and unsecured business loans

Both secured and unsecured business loans are small business loans that can be viable funding options for purchasing initial construction supplies, equipment, and transportation assets. 

Secured loans offer manageable, low-interest rates, provided collateral is available. This collateral could include personal assets such as residential properties or assets associated with your construction business, like vehicles and equipment.

Meanwhile, an unsecured loan offers businesses fast access to funds without collateral. However, they generally have higher interest rates with shorter loan terms than secured loans, so the monthly payments can be higher. 

Government and industry programs

Certain Australian states provide grants and financial support for small businesses, especially those with innovative or eco-friendly services. These programs are structured to assist with initial costs and often have specific application requirements and conditions.

The New Enterprise Incentive Scheme (NEIS) is one of the government programs in Australia that supports job seekers who want to start small businesses. This offers new entrepreneurs mentorship, accredited training, and income support to help them sustain themselves while establishing their businesses without requiring immediate profit. However, NEIS does not directly fund business costs, so startup capital would still need to be sourced separately.

Equity Investment

Startup construction businesses can secure significant funds without taking on debt that needs immediate repayment through equity investment. It’s a funding option where investors provide money to a business in exchange for ownership shares to get a stake in the company.

There are two types of equity investors: angel investors and venture capitalists (VCs). Angel investors are typically high-net-worth individuals who invest their personal funds into early-stage companies in exchange for equity. Meanwhile, venture capitalists are firms or groups that pool funds from multiple investors to support high-potential businesses.

Step 5: Develop a strategic construction business plan

Starting a construction business is exciting, but to set yourself up for success, you’ll need a well-thought-out business plan. This plan will be your roadmap, guiding you through each stage of starting and running your business.

It should include key elements, such as:

• Executive summary
• Company profile
• Business description
• Market analysis
• Services offered and pricing strategy
• Marketing strategies
• Budget and cash flow forecast
• Operations plan
• Risk mitigation strategy
• Long-term growth plan

Now, let’s dive into the step-by-step process to create a business plan tailored to your construction business.

Draft an executive summary

First, begin with the executive summary, which is a brief overview of your construction business and your goals. This section gives readers a quick sense of what your business is all about. Summarise what services you’ll offer, your target market, and what sets you apart from competitors. It’s often best to write this last so it truly reflects the rest of your plan.

Write your construction company description

Your construction business plan also needs a clear company description. In this section, outline the foundational details of your construction business, including its legal business structure (e.g., sole trader, company, partnership, etc.), ownership details, business name, and location. 

Moreover, your company description should describe your business’s vision, mission, and core values. This section will provide essential context as you move into the more operational and financial specifics of your business plan.

Describe your construction niche and types of services

The next step is describing what your construction business will focus on, whether it’s a renovation or a new home build, residential or commercial construction, or more specific services like pool construction, deck and fence construction, or townhouse building and construction. 

Explain why you chose this niche and include a brief description of your target market. This might include families needing efficient, reliable renovations, local developers looking for high-quality new builds, or commercial clients who prioritise sturdy, professional-grade finishes for their properties.

Analyse your market and define your customer base

Once you have completed writing your company profile and construction business niche, it’s time to define your customer base. First, you’ll need to conduct a market analysis to understand your target customers, local competitors, and industry trends. 

From there, outline who your ideal clients are, what they need, and how you plan to serve them better than competitors. This analysis will help you identify market gaps and inform your service offerings.

Outline your construction services and pricing strategy

Your business plan should also specify the types of construction services you’ll offer and your pricing approach. Consider the costs of supplies, labour, and other expenses to price competitively yet profitably. Plus, think about whether you’ll offer package deals, discounts for repeat clients, or seasonal promotions.

Detail your marketing and sales plan

For your marketing and sales plan, you need to map out how you’ll attract and retain clients. Detail your marketing channels—such as social media, SEO, or partnerships—and any customer loyalty or referral programs. Think practically about your initial steps to grow your client base and raise brand awareness in your target market.

Create a budget and forecast cash flow

The budget and forecast cash flow is a crucial part of your business plan. For this section, it’s wise to break down your startup costs, monthly operating expenses, and anticipated revenue. 

Include one-time expenses such as equipment and marketing materials, as well as recurring costs like supplies, transportation, and insurance. 

Then, project your cash flow to understand when you’ll reach profitability and how to manage finances through any seasonal ups and downs.

Establish an operations plan

The operations plan details how you’ll manage day-to-day operations, including hiring, training, and scheduling. Here, describe systems you’ll implement to maintain high-quality service, handle customer feedback, and manage bookings or billing. This section is key to ensuring smooth, efficient operations as your business grows.

Develop a risk mitigation strategy 

After the operations plan, develop a risk management plan to address potential challenges and safeguards for your business. Identify key risks, such as equipment malfunctions, employee accidents, and liability concerns. Outline safety protocols and detail the types of insurance coverage needed, including general liability and workers’ compensation. 

Conclude with a long-term growth plan

Lastly, conclude with a long-term growth plan to demonstrate your vision for the future and commitment to sustainable growth. In this section, you need to define both short-term and long-term objectives of your business, such as adding new construction services, increasing your client base, or expanding to new locations. Outline strategies to retain existing clients, such as loyalty programs, and how you plan to scale your marketing efforts. 

Step 6: Register your construction business

To start a business, you may need to obtain registrations, licenses and permits. As a business owner, it’s your responsibility to make sure you’re compliant with all applicable laws and meet your tax obligations. 

For information about registering your business or applying for an ABN, we recommend you check out this helpful information from the Australian government. 

Step 7: Hire your construction workers

Building a reliable team of construction workers is essential for your company’s success and growth. Below, we’ll discuss how you can hire the right employees for your construction business and ensure that they meet your business’s needs.

Write job description

First and foremost, you need to create a job description that highlights your business and what you offer. Be transparent about job duties, hours, pay, employment type and any training opportunities. Describe specific tasks (like home renovation, pool construction, plastering, scaffolding, demolition, etc.) and any physical requirements. This helps candidates understand expectations from the start and ensures a good match for the role.

Most candidates also appreciate knowing the pay range, benefits, or potential for growth within the company. If you offer flexible hours, a supportive team environment, or training for new employees, mention these aspects. This can make your ad stand out and attract applicants who genuinely want to be part of a stable, rewarding role in a growing company.

Use local Australian platforms to advertise your job

After crafting the job ad, post it on multiple platforms to maximise its visibility. To reach the best candidates and hire construction workers effectively, you may consider advertising on platforms that are popular and effective in Australia, such as:

• SEEK – Australia’s largest job board, ideal for professional job seekers across industries.
• Indeed Australia – a wide-reaching job platform, popular among full-time and part-time job seekers.
• Jora – a job aggregator that pulls listings from various sources, increasing visibility.
• Workforce Australia – a free job advertising service from the government, suitable for small business owners.

You might also consider posting on social media platforms such as Facebook, LinkedIn, or Instagram if you have a business page. For a local touch, posting on community boards or participating in job fairs can attract applicants in your area. 

Don’t overlook employee referrals, either—current employees often know reliable candidates, and offering a referral bonus can incentivise them to help bring in great new hires.

Screen and interview thoughtfully

As applications start coming in, review them carefully to find candidates with the right qualifications and experience. Conduct initial interviews with the most promising applicants to gauge their interest in the role, construction and building skills, and alignment with your business. 

This is the perfect chance to ask questions that reveal their previous experience, problem-solving abilities, and reliability. For example, you might ask about how they handled challenging construction jobs in the past or how they ensured they met schedules and client expectations. 

It’s also helpful to perform criminal history checks and reference checks to ensure the trustworthiness of your candidates. This is particularly important if your construction workers will work in sensitive environments like offices or schools. A quick call to past employers can provide insight into their reliability, history, and work quality. 

Make an offer and onboard your new hire

When you’ve selected your top candidate, make a clear and detailed job offer that outlines pay, benefits, work hours, and expectations. 

Once they’ve accepted your offer, the next step is running a smooth onboarding process to set up your new hires for success. Begin with training sessions to go over your company’s construction standards, customer service guidelines, and any safety protocols they need to follow. Training is essential for Work Health and Safety (WHS) compliance and minimises risks.

If possible, have them shadow an experienced team member for their first few shifts so they can learn on the job. After their first week, check in with them and provide feedback to support their improvement and integration into the team.

Offer ongoing support and fair treatment

A supportive work environment promotes employee retention. Openly address concerns about shifts, workload, and safety. This initiative will help create a positive work culture that encourages loyalty and productivity among your team members. 

Step 8: Invest in the right construction tools and equipment

Investing in high-quality tools and equipment is essential for improving efficiency, ensuring safety, and delivering quality results in construction projects.

Bear in mind, though, that each construction service niche requires specialised tools and equipment. Here’s a breakdown of some key items and their estimated costs:

Construction tools and equipment	Price range	Where to buy
Power Drill	$100 – $500	Bunnings, Total Tools
Circular Saw	$150 – $600	Sydney Tools, Mitre 10
Hammer	$20 – $80	Bunnings, Total Tools
Measuring Tape	$15 – $50	Mitre 10, Sydney Tools
Spirit Level	$30 – $100	Bunnings, Total Tools
Angle Grinder	$100 – $400	Mitre 10, Sydney Tools
Cordless Impact Driver	$200 – $600	Bunnings, Total Tools
Wheelbarrow	$100 – $250	Sydney Tools, Mitre 10
Ladder (6ft)	$100 – $300	Bunnings, Total Tools
Concrete Mixer	$500 – $2,000	Sydney Tools, Mitre 10

Note: Prices are approximate and may vary based on brand and quality. It’s advisable to check the latest prices and availability directly from the suppliers.

Step 9: Find clients for your construction business

Learning how to get clients for construction business means leveraging online tools and networking to showcase your expertise. A strong online presence and strategic outreach help attract and retain the right clients.

Expand your online presence

To attract clients effectively, establishing and maintaining a robust online presence is crucial. Below are detailed strategies to achieve this:

Build your construction business website

A website is essential for establishing your construction business’s credibility and providing clients with easy access to your services. It allows potential clients to learn about your offerings, view testimonials, and request quotes directly. Working with a web designer can ensure a user-friendly, optimised site that effectively showcases your services and improves search visibility.

Here are some construction business websites that display the effectiveness of building a good website to boost brand credibility and improve customer experience. 

Inspiring Homes

The Inspiring Homes website features a clean, professional design with high-quality images showcasing completed projects. Its easy navigation allows potential clients to explore services and view a transparent portfolio of work. This user-friendly approach effectively builds trust and helps clients visualise what Inspiring Homes can deliver.

Kongstruction

Kongstruction’s website uses a modern layout with bold visuals to highlight quality and affordability. Interactive features, like 3D display homes, allow visitors to engage with the design process and imagine their own projects. This interactive experience helps clients become confident and feel connected to their services.

Australian Property Care

Australian Property Care’s website takes a minimalist approach by focusing on their project portfolio and clear service descriptions. The straightforward structure makes it easy for visitors to find information quickly and improves the user experience. This simplicity also ensures clients can make informed decisions about hiring its services right away. 

Post on lead generation platforms

Posting on lead-generation platforms is one of the most effective ways for construction businesses to find clients. These platforms connect you directly with clients actively searching for construction services, providing an immediate source of leads. 

Oneflare, in particular, allows you to showcase your building and construction expertise without upfront fees, making it easier to attract clients with minimal risk. This platform’s job posting system helps bring in quality leads and enables you to specify job types, budgets, and locations, so you can target projects that fit your capabilities and business goals.

Get started on Oneflare by registering your construction business today—connect with clients, post targeted jobs, and grow your business with ease!

SEO and paid search for visibility

SEO and paid search improve your website’s visibility in search engine results, attracting organic traffic. While effective, SEO requires regular updates and can be costly in competitive areas. Consulting an SEO specialist helps implement ranking strategies to boost your business’s online presence.

Social media advertising

Social media advertising helps you reach a wide audience and showcase your construction work visually. Targeted ads on Facebook, Instagram, and even TikTok can attract local clients, but maintaining a presence requires ongoing posting and budget management. A social media manager can optimise your campaigns for consistent engagement.

To give you an idea of how social media advertising works, the following sections provide samples you can take inspiration from, showcasing effective strategies for boosting a construction business’s visibility on Facebook, Instagram, and TikTok. 

Build It Bro – Facebook advertising

Build It Bro’s Facebook page effectively highlights their expertise through high-quality project photos and client testimonials. Their regular updates and engaging posts also help maintain audience interest and build trust. 

Alborz Homes – Instagram advertising

Alborz Homes’ Instagram account showcases their design expertise through visually appealing posts. Their 1,300+ followers clearly engage with their project highlights and creative reels that show their attention to detail. 

Ideal Group – TikTok advertising

Ideal Group’s TikTok account uses short, creative videos to showcase behind-the-scenes construction processes. With more than 6,000 followers, their content clearly resonates with their audience and offers a transparent view of their work at the same time.

Build your construction company’s reputation through reviews and referrals

A strong reputation is key to long-term success. Encourage satisfied clients to leave reviews on your website or lead platforms like Oneflare to boost credibility and attract new clients. Consistent reviews on a platform ensure reliable feedback, helping potential clients trust your quality.

Take bookings and manage quotes efficiently

Responding quickly to quote requests can also help you win jobs, as clients often select the first reliable response. In fact, Oneflare data reveals that 60% of winning quotes are submitted within 60 minutes of the job posting, highlighting that faster quotes significantly boost job success rates. 

Here are some tools that can help with automated booking and quoting:

• Calendly – Enables easy scheduling by allowing clients to book available time slots directly, reducing back-and-forth communication.
• Square Appointments – Provides booking, invoicing, and payment processing in one platform, helping streamline the client experience.
• Setmore – Offers online booking with customisable reminders, plus client management and integration with social media for easy appointment setting.
• HoneyBook – Combines booking, quoting, and invoicing, letting you automate responses and manage projects all in one place.
• Zoho Bookings – Integrates with Zoho CRM to manage client relationships, offers automated reminders and allows for easy rescheduling.

These tools help you automate responses, manage quote requests, and follow up with clients, ensuring that no lead falls through the cracks. 

Step 10: Get paid for your construction services!

Now that you have everything set up, from choosing your business niche and setting up your service area, to finally finding your clients, it’s time to finally get paid for your construction services.

Choose a reliable accounting software

Managing payments is a lot easier with a dedicated accounting system. This will save you time, reduce errors, and give you a clear picture of your finances.

Some popular accounting software options commonly used in Australia are:

• Xero – easy-to-use software with invoicing, bank feeds, and reporting.
• MYOB – offers payroll, tax tracking, and inventory management.
• QuickBooks Online – handles invoicing, expense tracking, and payments.
• Reckon One – customisable and budget-friendly, with modules for payroll and invoicing.
• Sage Business Cloud Accounting – simple solution for expense tracking and payroll.

Create a construction business invoice 

Creating a professional invoice is essential to get paid quickly. The invoice should clearly list your services, rates, and payment terms. 

Many accounting platforms offer customisable blank construction invoice templates, but you can start with free templates and modify them as needed. Consider these free construction invoice templates as a guide:

Canva’s construction invoice templates

It’s easily customisable with fields for services, rates, and payment terms. You can also add your logo and other brand elements to maintain consistency across all client communications.

Conta’s construction invoice templates

It provides a customisable, downloadable template specifically tailored for construction services, The good thing about these templates is that they’re compatible with Google Docs, Microsoft Word, and Excel, allowing you to easily tailor them as needed.

Microsoft Office’s construction invoice templates

It offers free invoice templates that are straightforward and professional and can be saved as a PDF. Even better, they have Excel-based templates that can automate calculations, streamlining the billing process and reducing errors.

Zoho’s construction invoice templates

The template offers a clean and organised layout, ensuring clarity and professionalism in client communications. It includes essential sections such as service details, additional charges, taxes, and terms and conditions, facilitating accurate and transparent billing.

Set up a bank account for business payments

Separating personal and business finances with a dedicated bank account makes it easier to track income, manage deposits, and handle reconciliations. Most banks offer online options specifically for businesses, streamlining all your financial needs in one place.

Offer digital payment options

Make payments easy and convenient for clients by providing digital options like Apple Pay, Google Pay, credit cards, and bank transfers. Many clients, especially those booking construction services through platforms like Oneflare, prefer the flexibility of paying directly from their devices. Offering digital payments not only enhances client satisfaction but also speeds up the payment process, helping you maintain a reliable cash flow.

Establish clear payment terms

Define your payment terms upfront to avoid confusion—include due dates, late fees, and preferred payment methods. Clear terms, such as a 14-day payment window, help maintain a steady cash flow and foster professional client relationships.

Build your foundation for success — grow your construction business today!

Starting your construction business is a rewarding journey, and every step you take sets the stage for lasting success. From understanding market demands to building your online presence, each action helps establish credibility and attract clients.

Ready to take the next step? Register your business and post your services on Oneflare to connect with clients looking for skilled builders. Oneflare is a trusted platform that helps businesses like yours reach the right audience and build a steady client base.

Start showcasing your services on Oneflare today and lay the groundwork for a thriving construction business!

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FAQs on how to start a construction business

What is the most profitable business in construction?

Real estate development, specialty contracting, and green building are among the most profitable areas, driven by high demand and government incentives. Other lucrative niches include construction equipment rental and residential renovation services, which offer steady revenue streams.

What are the three main sectors in the construction industry in Australia?

Residential construction focuses on building homes and renovations, commercial construction involves offices and industrial facilities, and infrastructure construction covers large public works like roads and railways. These sectors are shaped by population growth, urbanisation, and economic development.

How much capital do I need to start a construction business?

Small-scale businesses need around $20,000-$50,000, medium-sized operations require $50,000-$200,000, and large-scale businesses may need $500,000-$1,000,000 or more. Costs depend on the type of services, equipment needs, and compliance requirements.