Question 1

Are you an insured business and do you guarantee your work?

Accepted Answer

Yes, within the agreed upon timeframe with the customer and based on project scope.

Question 2

Will you require customers to share their COVID-19 vaccination status?

Accepted Answer

No, this is not necessary.

Question 3

What COVID-19 measures do you have in place?

Accepted Answer

Given that most engagements within the services provided occur virtually, no strict measures are required. However, where applicable, we follow the prevailing law of the land.

Question 4

How did you decide to get into your line of work?

Accepted Answer

As an organisation comprising of founders and individuals who helped grow multiple multi-million dollar businesses that were eventually acquired by large Fortune 100 corporations, we have a strong foundation in marketing - specifically, digital marketing.  Our success in the corporate space is precisely what led us down the path of wanting to do the same for customers.

Question 5

Do you have a favourite customer story you would like to share?

Accepted Answer

Many but the one that comes to mind is how I helped a growing SaaS company within the commercial laundry space.  They approached me with the daunting task of stopping paid advertising entirely and solely focusing on SEO. After over 2 years with the customer, I have been able to double their total site traffic and generate at least 4 legitimate leads every week, purely from SEO.

Question 6

What do you like most about your job?

Accepted Answer

The constantly adaptive nature and the wide variety of industries I get to work with.

Question 7

What questions should a customer ask to hire the right service professional?

Accepted Answer

"Here are my problems and objectives, tell me your process to get me to where I need/want to be".  I have found that this is, surprisingly, the biggest area of disconnect between a customer and contractor.

Question 8

What questions do customers commonly ask and how would you answer them?

Accepted Answer

"How can I achieve a result without increasing spend?" - The answer to this almost always to look at it not from absolute cost but how to maximise and reduce cost per result. Most contractors think that all customers want is to keep costs down but what they want really is to generate results at an acceptable cost per result. The question above is more of a misunderstanding that needs to be clarified to the customer.  "I am seeing results thanks to your services but how can I see them more frequently?" - I have seen this especially with customers who have been with me for a few months and my response is to usually use the power of reporting to show how the results are tracking on a period to period basis - usually quarterly.

Question 9

What makes you the most reliable and trustworthy person for the job?

Accepted Answer

As a founder, Ari has been in the industry for over 2 decandes and as a company, we have been around for a better part of a decade. We've serviced clients around the world across a wide variety of industries and always aim to over-deliver.

Question 10

Why should a customer hire you over another service provider?

Accepted Answer

If you want someone who can guide and deliver you on end-to-end marketing requirements, especially when it comes to web, SEO and SEM, we can help.  It's not just about strategy but also delivery and reporting.

Question 11

What are the typical things that you need to know before you can provide a quote to a customer?

Accepted Answer

"Here are my problems and objectives, tell me your process to get me to where I need/want to be". I have found that this is, surprisingly, the biggest area of disconnect between a customer and contractor.

Question 12

How can a customer save money before you start the work? Please give 3 tips

Accepted Answer

1) Communicate your objectives and manage your expectations  2) Scope out the engagement with clear expectations in terms of delivery - how many hours, how many results, what timeline, etc  3) Provide updates on what's working/new developments on your end. Marketing activities can generate leads but it's on your end that we'll know if it is working. Communicating the success of the results is crucial to making the most of marketing efforts.

Question 13

How do you normally charge for your service?

Accepted Answer

It depends on project scope and requirements. We are very flexible - if you want a one-off engagement or a recurring model, we can work accordingly.  We even provide audit services so if you are happy with our audit and recommendations, we can proceed with a more long-term engagement of implementation and optimisation.

Question 14

What experience, skills, qualifications or training do you have to make you the right person for the job?

Accepted Answer

Google Ads Certified HubSpot Specialisation in Content marketing and SEO MBA in Marketing with a focus on Digital

Hype Insight Pty Ltd

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